Marital Leadership for the Arts and the Management of Creativity

This article diagnoses technologies of the self in the light of Foucault’s commonly neglected debates on “care of the self” or the arts of existence with empirical insights drawn in the cultural and creative arts industries. Foucault has theorized about self-disciplinary that produces a new form of being in the evolution of modernity. This becomes palpable as we analyze the link between arts sustainability with the choice of marital leadership in performing arts organizations, which signifies the pivotal factor of delayed gratification in three dimensions.The first concerns technologies of self in marital leadership—for the choice of spousal relation is important, given the risk of arts enterprise.The second concerns regime of knowledge in enterprise culture of creativity.The third concerns the changing logics of delayed gratification, a notable factor that underlines variants of creative force organization and institutionalism. The article suggests that the development of arts sustainability, cultural entrepreneurship, social and product creativity are interrelated in theoretical and empirical frameworks.In this context, I argue that the practice of the “care of the self” is conducted by the presence of the significant other with a stress in the importance of reflective deliberation in arts and cultural industries.