Strategies to Enhance the Youth Basketball Training Market in China: Insights From Consumer Research

Youth basketball training in China is a very significant pursuit in regards to the future contentment of both professional talents and physical health of the young population. Nevertheless, there are obstacles such as inadequate facilities, driving forces, and coaching excellence which challenge the efficiency of the training programs. This research intends to examine how the problems above can be addressed with the help of consumer survey data assessing the psychological states of the younger players in terms of their motivations, applications, and satisfaction.When conducting this research, both quantitative and qualitative techniques were employed, incorporating data from structured questionnaires and interviews regarding young athletes as well as their parents and coaches at several basketball training centers in China. The participants were children aged between 10 and 18 years addressing issues to do with their sources of motivation, satisfaction level as far as the quality of the training is concerned and how easy they can access the required equipment. The data that were collected and put at the disposal of researchers were crunched in SPSS to establish the driving forces necessary to instigate the ongoing participation in basketball playing.The results present in the study point out to the fact that the factors that cause the input of motivation, the dynamism of training and tautology, and the crux of the problems concerning the facilities used in the provision of playing space can be classified as the most vital elements that can cause the continuance of the basketball programs. It was found that the presence of personal leisure and the wish to succeed, that is, integrated individual and social motives lead to the retention of young players in such sport activity. An additional consideration was that the provision of adequate coaching services as long and durable is essential in the objectives of interaction.These conclusions are in line with prior research and suggest the merge of sports and physical education in the training of young basketball players to enhance the process of long-term player development. The research concludes that it is appropriate to develop further the physical and educational infrastructures as well as the educational and instructional organizational techniques which are also, therefore supportive of the administration and management.