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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
The Cultural Connotations and Communication Value of Modern Typeface Design
Cao Chenxi, Euitay Jung
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DOI:10.17265/2328-2177/2024.12.003
Hanyang University, Seoul, South Korea
Modern typography design not only conveys information but also embodies profound cultural connotations, becoming a crucial medium for cultural dissemination. This paper explores the expression of cultural symbols in typography design and its communicative value in digital media such as brand logos, advertising, and social media. It analyzes how typography enhances cultural identity and emotional resonance. Through specific case studies, the adaptability and interactivity of typography design in multimedia environments are examined, while also discussing the challenges and development trends under the demands of globalization and localization. This paper aims to uncover the role of typography design in cultural dissemination and provide references for design practices in the digital age.
font design, cultural connotation, communication value