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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Linlu Cai
Euitay Jung
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DOI:10.17265/2159-5542/2025.04.001
Hanyang University, Seoul, South Korea
Hanyang University ERICA, Ansan, South Korea
With the advancement of globalization, South Korea has become a key destination for international students. However, these students often face challenges in adapting to daily life, particularly when using mobile banking applications, due to insufficient language support, cultural differences, and complex operational procedures. This study focuses on Chinese international students and analyzes the UI/UX design of mobile banking applications offered by Kookmin Bank and Hana Bank. Through literature reviews and surveys, the study identifies limitations in language adaptability, functionality layout, user interaction, and cultural adaptation, proposing concrete design improvements. The findings indicate that optimizing UI/UX design can significantly enhance international students’ user experience and strengthen the global competitiveness of South Korean mobile banking services. This research provides reference material for designing for multicultural user groups and aims to promote research and practice in cross-cultural UI/UX design.
international students, mobile banking, user interface design, user experience, multicultural design
Psychology Research, April 2025, Vol. 14, No. 4
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