A Framing Analysis of The Invisible Menopause: Documentary Representations of Women's Aging and Health

In recent years, the topic of menopause has gradually attracted social attention. As a vital medium in constructing public cognition, the way media present this issue directly affects audiences’ understanding and judgment. This paper, based on Framing Theory, takes the documentary The Invisible Menopause as its object of analysis, exploring how it constructs a public issue landscape of menopause through problem frames, attribution frames, moral evaluation frames, and solution frames. The study finds that the documentary not only reshapes the social significance of menopause, but also enhances viewers’ cognitive depth and awareness through systematic frame construction.

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