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International Communication Strategies of Chinese ICH from the Cross-Cultural Perspective
ZHANG Xiao-li
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DOI:10.17265/2159-5836/2025.11.010
Qingdao University of Science and Technology, Qingdao, China
Against the backdrop of in-depth globalization and the rise of cultural mutual learning, the international communication of China’s Intangible Cultural Heritage (ICH) has become a key vehicle for enhancing China’s cultural soft power and engaging in global cultural dialogue. However, in cross-cultural contexts, this communication faces structural dilemmas at multiple levels. From a cross-cultural perspective, this study proposes targeted solutions to address these dilemmas. The ultimate goal is to promote the transformation of China’s ICH international communication from “symbolic display” to “meaning sharing” and from “cultural output” to “value resonance”, thereby enhancing the effectiveness of cross-cultural communication and advancing the global recognition of China’s ICH.
ICH, international communication, interactive mechanism, effect evaluation
Journal of Literature and Art Studies, November 2025, Vol. 15, No. 11, 872-879
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