Research on the International Communication Path of Intangible Cultural Heritage Short Videos of the Beijing-Hangzhou Grand Canal

As a World Cultural Heritage site, the Beijing-Hangzhou Grand Canal has rich intangible cultural heritage (ICH) along its route. In the era of globalization and media convergence, using short videos to promote the canal’s ICH globally is important for internationalizing Chinese culture. This study uses cross-cultural communication theory, case analysis,and data research to examine the current status of short video dissemination of the canal’s ICH. It identifies core challenges in narrative techniques and cultural translation, and proposes a systematic optimization framework with five dimensions including content and platform. The findings offer both theoretical insights and practical guidance for the international promotion of ICH.