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LIU Man, LIU Jingxian
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DOI:10.17265/1539-8080/2025.11.005
University of Shanghai for Science and Technology, Shanghai, China
China’s mainstream media serves as the primary discursive front and a crucial communication platform for constructing the national image. Applying multimodal translation theory and analyzing multimodal corpus characteristics, this paper conducts a detailed case study of the external discourse in the Japanese Edition of People’s Daily Online. It examines the multimodal translation strategies employed in its external publicity videos and the image of China they construct. The study finds that these cultural publicity videos in the Japanese Edition of People’s Daily Online fully embody principles, such as fidelity in multimodal translation. Collectively, they present multimodal external discourse characterized by peace, cooperation, synergy, interaction, mutual learning, and reciprocity, which is readily understood and accepted by international audiences. This discourse constructs a national image of China that is rich in profound cultural connotation, committed to cultural exchange, self-reliant, inclusive, united, and striving for progress.
multimodal, China’s national image, external discourse, Japanese Edition of People’s Daily Online
LIU Man & LIU Jingxian, A Study on the Characteristics and Translation Strategies of Multimodal External Discourse in China’s Mainstream Media. US-China Foreign Language, November 2025, Vol. 23, No. 11, 410-414 doi:10.17265/1539-8080/2025.11.005
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