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Study of Consumer Behaviors on Real Time Traffic Information Service
Malai Potipun
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DOI:10.17265/2328-2142/2026.02.004
Faculty of Logistics, Burapha University, Chon Buri 20131, Thailand
Real-time traffic information is a real-time traffic information reporting system for presenting data to travelers to be used in making traffic decisions. Reported data differs by the area of the country, mode of travel, characteristics of travelers and travel objectives. The objective of research is to study demographic characteristics, travel behavior and information that travelers want. The traffic information was designed and offer to travelers. The consumer behaviors theory was conducted using in-depth study. According to the findings, most of the sample group comprised private car owners and used private car for work and recreation trips. Furthermore, some of the samples were found to have cars but parked them at home and opted for via public transportation. The traveler’s behaviors have been divided by mode of travel. Persons traveling with private car have higher average monthly incomes than persons traveling by public transportation with slightly shorter distances and less time spent traveling. According to the results from presenting traffic information for mixed and matched by travelers, found that the types of information in high demand consisted of information about shortcuts to avoid traffic jams, warnings when delays occurred on travel routes, notification of incidents occurring throughout the travel route and systems for planning personal travels. Different objectives caused the sample group to desire different types of information.
Real time traffic information, traveler behavior, information package
Malai Potipun. (2026). Study of Consumer Behaviors on Real Time Traffic Information Service, Journal of Traffic and Transportation Engineering 14 (2026) 73-78
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